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(Remote) Digital Marketing Manager, Mortgages - Charlotte North Carolina

Company: PenFed Credit Union
Location: Charlotte
Posted on: June 25, 2022

Job Description:

Overview

The future of PenFed starts with you! Our goal at PenFed is to empower our members to "Do Better" financially. Do you have a passion to do meaningful work? Our teams' mission is to provide our members the tools to reach their financial goals. Here at PenFed, our members are like family and we believe everyone who dreams big and works hard deserves great rates and rewards. If you agree, you belong here.

PenFed is hiring a Digital Marketing Manager, Mortgages (Remote) at one of the following locations: Philadelphia, Pennsylvania; Tysons, Virginia; San Antonio, Texas, Phoenix, Arizona; Charlotte, North Carolina; Jacksonville, Florida; or Frisco, Texas. The primary purpose of this position is to lead digital marketing campaigns in support of PenFed's Mortgage Division. The Digital Marketing Manager will work closely with cross-functional teams, business units, and external marketing partners to drive strategy, execute plans, and ensure all digital marketing initiatives align with Home Loans overall goals.

*This position is remote, and candidate can be located anywhere in the United States.*

**Salary range - $53,500.00 - $119,200.00

***Eligible for Scorecard Bonus

Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.


  • Lead the planning, development, and execution of the digital marketing campaigns.
  • Implement digital marketing campaigns needed to achieve volume and revenue objectives for Mortgages.
  • Manage the efforts of internal and external partners to ensure that requirements are met and that campaigns launch on schedule.
  • Develop robust test-and-learn strategies to guide optimizations of campaigns.
  • Manage the digital marketing budget within allowable targets.
  • Successfully collaborate and influence internal marketing partners and external vendors to execute strategies and campaigns.
  • Adjust marketing campaigns to meet changes in market dynamics and competitive landscapes and maintain an understanding of the full marketing mix.
  • Actively follow industry trends, assess opportunities, and produce creative ideas.
  • Act as a liaison between the product teams, compliance, internal creative marketing services, external partners to develop and execute campaigns.
  • Support the Home Loan marketing team to deliver against a range of KPIs to drive awareness, consideration, and volume.
  • Develop creative briefs and provide analysis on campaign effectiveness with internal departments and external partners. Recommend improvements and enhancements to existing campaigns.
  • Work closely with cross functional teams, including marketing, digital sales, content, compliance, and legal to ensure consistency, accuracy, and alignment on all home loan marketing efforts.
  • Assist with special marketing projects as needed.
  • Travel to and attend PenFed-sponsored events requiring company representation or marketing materials.
    Qualifications

    Equivalent combination of education and experience is considered.


    • Bachelor's degree in Business, Marketing, Communications, or related field preferred, or a combination of education and job experience that provides the necessary skills and knowledge to satisfactorily perform the job.
    • Minimum of five (5) years of experience in digital marketing including paid search, display, social, and retargeting required.
    • Must possess marketing & strategic analysis skills as well as solid presentation and leadership skills.
    • Self-starter with the ability to work collaboratively and meet deadlines.
    • Knowledge of digital marketing strategy and project management principles and practices.
    • Strong writing skills and the ability to build presentations, conduct research, and report on findings.
    • Demonstrated communications, conflict management, and negotiation skills.
    • Demonstrated ability to learn new markets quickly preferred.Work Environment

      While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

      *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds. *

      Travel

      Limited travel to various worksites is required.

      Special Message Regarding COVID 19

      PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world. In light of the current situation with COVID-19, we have modified our hiring, onboarding, training, and deployment protocols in order to comply with applicable current local and state guidance.

      About Us

      Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.

      We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.

      Equal Employment Opportunity

      PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

      PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.

Keywords: PenFed Credit Union, Charlotte , (Remote) Digital Marketing Manager, Mortgages - Charlotte North Carolina, Advertising , Charlotte, North Carolina

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