Content Marketing Manager/Writer

Company: Sureify
Location: Charlotte
Posted on: May 16, 2022

Job Description:

Job DescriptionThe content marketing manager's primary responsibility will be to ensure market awareness of Sureifys platform: Lifetime. You will be responsible for planning, creating, and sharing valuable content to grow readership and create new business for Sureify. You should be skilled in writing long and short form copy, research, marketing plans/implementations. You must have excellent professional writing skills and a creative mind to inject life into the life insurance and annuity industry. This role involves high-level projects as well as administrative tasks such as marketing material orders, and conference logistics.Sureify and Our MissionAt Sureify, were on a mission to innovate the life insurance and annuity industry with cutting-edge technology. Joining our team means youll be part of a tight-knit community of subject matter, technology, industry and creative experts, all working to advance and digitally transform a powerful, well-established industry. We do this through our product suite, the Lifetime platform, which can help solve some of the biggest challenges life insurance carriers face today when it comes to digital sales (LifetimeACQUIRE), customer engagement (LifetimeENGAGE), and policy servicing (LifetimeSERVICE). Our web- and native mobile-based products enable our clients to reach new customers, digitize the policy sales process, drive in-force customer engagement, and optimize the policy servicing experience.Responsibilities

• Support marketing strategy including external marketing to referral sources & clients, digital newsletters, social media, online reputation, events, and community public relations.
• Produce content across a variety of formats and channels - blogs, company website, landing pages, social media, thought leadership pieces, webinars, account based marketing and more, to help grow our brand.
• Engage with prospects with brand updates, product or market learnings.
• Research and follow industry-related news to develop key insights around the life insurance and annuity industry and create content with valuable updates around trending topics.
• Solicit feedback on content from internal and external stakeholders.
• Continue to develop audiences across major social media platforms by posting engaging content that adds value to the industry.
• Event organization (online and offline) -- Create educational or entertaining events to help engage more deeply with prospects in our market. This could be videos, webinars, or conferences.
• Co-manage content operations across team functions.
• Work cross-functionally to support core teams on content ideation & planning.
• Work collaboratively with Design Services team to manage creative assets.
• Proofread to ensure all edits/comments are addressed and completed correctly on design and marketing deliverables prior to asset handoff.
• Manage content calendar & content performance metrics.
• Respond to new leads generated from marketing campaigns and website inbounding.
• Track key business metrics for all marketing initiatives and report to management.
• Support coordination of 3-4 events per year at various conferences.
• Manage and maintain accurate and up-to-date Key Contact and Outreach lists.Skills and Requirements
  • BS or BA degree (or relevant work experience)
  • 4+ years of experience in marketing/2+ years content marketing experience
  • Demonstrated technical aptitude and ability to work with technical projects
  • Background writing on complex subjects such as life insurance and/or finance.
  • Creative writer and storyteller
  • Experience managing & scheduling content
  • Experience aggregating & reporting performance metrics
  • Long form writing experience: White Papers, ebooks, Research
  • Short form writing experience: Promotional emails, blog posts, social
  • Advanced grammar and copy-editing skills
  • Understanding of SEO and content optimization
  • Flexibility in schedule to accommodate working with people in different timezones
  • Must have knowledge of Google Suite, Salesforce, Hubspot
  • Able to travel as needed (2-3 times per year)Sureify is an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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