Digital Marketing Paid Social (PPC) Team Lead (Remote)
Company: Logical Media Group
Location: Charlotte
Posted on: May 15, 2022
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Job Description:
The Paid Media Team Lead will be responsible for managing
strategy and media execution of their client portfolio for Paid
Search and Paid Social. The role may also involve Programmatic
Display, Email Marketing, and other paid social platforms. You will
thrive in this role if you love teaching, providing constructive
feedback, multitasking, and problem-solving Requirements
Requirements Roles & Responsibilities Strategic Leadership: Provide
technical support and high-level oversight for the additional
clients your podmates are directing. Work cross-functionally to
develop enterprise-level and cross-channel strategies and
reporting. Delegate the bulk of reporting and optimizations to your
support teammates. Dedicate your time to quality checking media and
ensuring optimal engine growth and health. Take charge of learning
through regular team trainings. Aid in the development of other
client delivery pod members through monthly meetings to review
questions, progress, and challenges; evaluate capabilities monthly
to report back to team manager. Collaborate closely with your
Account Manager on how to strengthen client relationships, improve
efficiency, and scale performance. Onboarding: Acclimate new hires
to their accounts as well as roles and responsibilities within
each. Check-in with new hires to ensure their understanding of
roles and responsibilities and effective use of time. Process
improvement: Present ideas for new processes and initiatives for
the team and proactively put together tangible plans to see these
to fruition. Business development: Identify opportunities for and
pitch clients on upsells, cross-sells, new business, and new paid
media platforms to aid in the growth of Logical business.
Demonstrate expertise in all areas of Google Ads and Facebook/ IG.
Display Strategist-level expertise in one additional platform
(Microsoft Ads, LinkedIn, Pinterest, Twitter, Snapchat, TikTok,
Reddit, Nextdoor, Choozel DSP, etc.). Advanced knowledge of primary
tracking and analytics platforms. Ability to provide constructive
feedback and technical support to client delivery members on your
paid media pod. Strong dedication to excellence, ability to QC
media, and provide valuable feedback. Expertise in crafting media
strategies across engines, building strong client relationships,
and possessing a vision for scaling accounts. Benefits Logical
Benefits Medical, Dental, Vision, Short-Term Disability, and Life
insurance 401(k) plus match, to help plan for your future Paid time
off (starting at 15 days), plus paid holidays, paid sick days, and
paid personal days. Flexible Fridays Option to work completely
remote Access to senior management and mentoring opportunities
Optional COVID safe company gatherings Logical is an Equal
Opportunity Employer. We strongly encourage candidates of all
different backgrounds and identities to apply. Each new hire is an
opportunity for us to bring in a different perspective, and we are
always eager to further diversify our company.
Keywords: Logical Media Group, Charlotte , Digital Marketing Paid Social (PPC) Team Lead (Remote), Advertising , Charlotte, North Carolina
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