Digital Marketing Designer (remote)

Company: Resilia
Location: Charlotte
Posted on: May 15, 2022

Job Description:

About Resilia Resilia is a fast growing, venture backed, mission-driven SaaS startup powering a digital transformation in the nonprofit sector. Our mission is to strengthen nonprofit capacity and help grantors scale impact through data-driven technology solutions. Resilia---s three SaaS-based products help nonprofits achieve tax exempt status, build capacity in pursuit of becoming high performing organizations, while enabling corporations and foundations to support nonprofits beyond grant awards. As a company, Resilia was named 2022 Best Tech Startup in New Orleans, a Rising Star on the 2020 Forbes Cloud 100 list, VentureBeat's Companies to Watch list and Sevetri Wilson, Resilia---s Founder and CEO, has been recognized in Inc Magazine's 100 Women Building America's Most Innovative Companies and Pitchbook's top Black Tech Leaders list. For more information visit resilia.com. This is a remote role that may require occasional travel, including to Resilia---s New York and New Orleans offices for collaborative opportunities such as team retreats and gatherings. This role is expected to work either Eastern or Central hours. Market Opportunity Every nonprofit is unique and so are their capacity needs. Yet they find it difficult to access capacity building solutions that meet them where they are. Resilia---s mission is to strengthen and uplift nonprofit organizations by elevating their stories, driving advocacy efforts, and prioritizing those that are underserved through long-term capacity building. We serve nonprofits, foundations, corporations, governments, and other grantmakers, centered on trust-based philanthropy principles and meeting changemakers where they are. Resilia---s three Software-as-a-Services products are designed with a human touch. Nonprofit Formation - Empowers brand-new nonprofits to achieve tax exempt status while enabling annual compliance. Nonprofit Platform - Provides capacity building support in fundraising, board management, program management and the collection of data. Funder Program - Sponsored by grantmakers (foundations, governments, corporations), nonprofits are able to build mission-facing and back office capacity in a manner that best suits them. Resilia---s Funder Program meets nonprofits where they are through a combination of an online platform, 1:1 nonprofit coaching and peer-to-peer learning. With a first-to-market solution and a team of builders with extensive startup, nonprofit, and corporate experiences, Resilia is well poised to democratize technology in order to solve some of the social good sector---s biggest legacy challenges, while re-defining the notion of technology for good. About The Role Resilia---s Marketing team is a key growth driver for the company, supporting all three product lines while enabling brand awareness in a mission-first manner. As the first Digital Marketing Designer , you will be responsible for Resilia---s digital marketing visual creative, seeing projects through from concept to completion. As digital marketing content crafter , you will design and create eye-catching, error-free conversion-rate focused marketing assets that represent Resilia---s brand. You enjoy brainstorming, conceptualizing and turning creative ideas into clean, attractive, goal-oriented designs. You have digital marketing design experience creating website landing pages and visuals for email, social media, social ads, display ads, web elements, and videos. You have developed animated and video content for use on Facebook, Instagram, Pinterest, Tiktok, Linkedin, Youtube, websites, etc; and keep current with emerging digital marketing trends, software and design concepts. As our marketing design guru , you will collaborate closely with fellow marketing team members and various stakeholders to deliver quality content, designed to appeal visually, engage users, and generate high conversion rates. You will collaborate with Resilia's Design Manager to ensure synchronicity of our brand and our product---s visual language and design values, and be an active contributor to the evolution of our design systems at the company level. You are eager to make our story accessible and support thousands of nonprofits organizations. This role encompasses graphic, video and web. What you will do Manage digital marketing visual creative, from concept to completion Create high conversion rate focused marketing collateral including landing pages, website elements, email graphics, digital marketing campaigns, paid ad and social creative, etc. Work on a variety of platforms and media including: web, video, social, email, animation, and occasional print Develop, source and manage a library of digital content including images, photos, and videos Develop content and variants for A/B testing, and apply learnings to future projects Collaborate across the team (Marketing, Sales, Customer Success, Product, Design, Senior Leadership) and produce creative marketing materials Draft & own our external marketing branding guidelines to ensure consistency across all external facing material Partner with the Design manager to maintain a consistent visual brand, and contribute to its evolution Manage design agency and agency projects Collaborate with internal marketing team members to help develop campaign strategies and bring great ideas into reality Create visuals that optimize each medium, following and staying up to date on best practices and accessibility standards, and B2B marketing trends and research Empathize with our users - learning about our customer journey and profiles Qualifications Portfolio of work demonstrating exceptional and creative skills, including video editing and website design (portfolios to be submitted along with resume). 5 years of experience in a digital marketing design role at B2B SaaS, technology, or recurring revenue model companies Exceptional design and creative skills, including video editing Proficient in website design, with an understanding of conversion rate optimization best practices Exceptional listening and communication skills, with the ability to effectively communicate creative ideas in a verbal and written manner Ability to empathize with our users translate complex products into compelling messaging Experience collaborating across functions (Marketing, Product, Sales, CS) Experience collaborating with and directing outside design agencies Knowledge of latest B2B marketing and design best practices, technologies and developments, including those that that affect engagement and conversion rate Working knowledge of (or eager willingness to rapidly learn): Unbounce, Squarespace, Lumen5,Google Analytics, Hotjar, SEO best practices Expert level mastery of design programs such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc), video creation/editing software, Figma, Powerpoint, HTML, CSS, Google Suite About You Great eye for design, photography, and website layouts Strong project manager who can oversee and prioritize various projects running simultaneously Ability to build trust and inclusive relationships with various stakeholders including those with different backgrounds, life experiences and expertise Committed to supporting a diverse, inclusive, and collaborative work environment Self-starter with a high level of intellectual curiosity that executes independently and takes incredible pride in their work; willingness and ability to learn new concepts Comfortable both giving and receiving design feedback A data-driven mindset; strong desire to solve problems, optimize processes and manage data Understanding of web accessibility standards and best practices A passion for social media, content marketing, and supporting nonprofits Compensation & Benefits Why Resilia? Resilia powers the people changing the world. Resilia is an inclusive and welcoming workplace where our team thrives on collaboration, creativity, innovation, and fun. We are proud to offer competitive salary commensurate with experience and excellent benefits including unlimited PTO, medical, dental, vision and life insurance, a 401k program, mental health support, a healthcare advocate, short-term disability, and commuter benefits, with potential for equity stake in a fast growing company. Resilia is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

Keywords: Resilia, Charlotte , Digital Marketing Designer (remote), Advertising , Charlotte, North Carolina