Performance Media Analyst

Company: Allstate Insurance Company
Location: Charlotte
Posted on: November 22, 2021

Job Description:

The world isn't standing still, and neither is Allstate. We're moving quickly, looking across our businesses and brands and taking bold steps to better serve customers' evolving needs. That's why now is an exciting time to join our team. You'll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You'll do all this in an environment of excellence and the highest ethical standards - a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life's uncertainties so they can realize their hopes and dreams. For more than 89 years we've thrived by staying a step ahead of whatever's coming next - to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We've been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don't follow the trends. We set them.

Job Summary

Job Summary:
The Performance Media team, part of MARA, is responsible for the planning, execution and optimization of Paid Search (SEM), Lead Aggregators and Affiliate Marketing tactics. The Performance Media Analyst, reporting to the Assoc. Manager, will be responsible for the strategy, planning, measurement and communication of performance media campaigns for the assigned lines of business.

Key Responsibilities

Key Responsibilities:
--- Develop performance media strategy and plans for assigned lines of business (programs of medium complexity and budget)
--- Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
--- Drive strong financial performance of budget under management - new business sales and customer lifetime value
--- Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
--- Ensure campaign tracking/tagging is implemented to capture all necessary data points

Supervisory Responsibilities:
This job does not have supervisory duties.

Job Qualifications

Preferred Qualifications:
Education and Experience
--- Bachelor's Degree or equivalent experience
--- 2 or more years of related experience
Certificates, Licenses, Registrations
--- None
Functional Skills
--- Digital Media Buying, particularly performance media such as SEM
--- Bid Management Platform experience - Google Search Ads 360, Kenshoo, Marin
--- Digital Analytics Tool experience - Adobe Analytics, Google Analytics, Webtrends, Heap
--- Ability to think strategically and execute at a tactical level equally well
--- Ability to influence decision-making in a highly matrix environment
--- Advanced organization and project/program management skills

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands--.

As a Fortune 100 company and industry leader, we provide a competitive salary - but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life including a generous paid time off policy. For a full description of Allstate's benefits, visit allstate.jobs/benefits/

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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Keywords: Allstate Insurance Company, Charlotte , Performance Media Analyst, Advertising , Charlotte, North Carolina