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Associate Media Director - Integrated Media

Company: Tombras
Location: Charlotte
Posted on: November 22, 2021

Job Description:

Tombras, an independent, 400+ person, national full-service advertising agency is searching for an Associate Media Director to join out Media team.

This position can be based in our offices in Knoxville, Atlanta or Charlotte, NC.

You'll be joining an Ad Age A-List Agency. Blurring the lines between a creative agency, a digital agency and a management consultancy, we are one of the largest and fastest growing independent agencies in North America. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results--. You'll also be a part of a highly creative agency that has been recognized by Ad Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune.

As the Associate Media Director - Integrated, you'll be responsible for leading a cross-channel team of media planners and buyers dedicated to developing integrated media strategy across multiple client accounts. You will also be collaborating with Account Service teams to determine the best way to achieve client goals by selecting the best mix of digital, traditional and social media channels and overseeing the implementation, optimization and reporting of the integrated media campaigns. In addition to being an expert integrated media strategist, the AMD - Integrated must be a strong leader, capable of effectively leading a team of media professionals and demonstrating commitment to their career advancement.

What you'll be doing:

  • Collaborates with Account Service teams to develop a well-rounded Media Brief inclusive of considerations around both traditional and digital strategy.
  • Sets the overall strategic direction for integrated media campaigns and determines performance metrics to drive business results across several clients.
    • Coordinate with the paid social and paid search departments when determining the best media mix.
      • Oversees the writing and presentation of integrated media recommendations.
      • Assists their team in building media flowcharts and the authorization of buys.
      • Direct media research of markets to establish rate expectations, recommended daypart GRP goals, set CPPs using SQAD and RFP vendors, as needed.
      • Leads their team through implementation and activation of media campaigns.
      • Works with agency analytics teams to ensure proper tracking of digital and traditional media campaigns and how to identify key insights and performance.
      • Responsible for pre and post launch QA and campaign optimization.
      • Delivers reporting that uncovers actionable insights into campaign performance that illustrates how traditional and digital media are working to achieve results.
      • Assists with invoice reconciliation in SBMS and resolve discrepancies.
      • Serves as the main point of contact for all media-related questions or issues.
      • Stays abreast of media research and industry trends to provide thought leadership to internal (agency) and external (client) audiences.
      • Dedicated to the personal growth and training/mentoring of their team.

        What you bring:

        • Bachelor's degree in Marketing, Advertising or Communications preferred
        • At least 10+ years of agency experience specific to media planning and buying with a working knowledge of paid search, paid social and programmatic
        • Demonstrate a working knowledge of traditional (TV, Radio, OOH and Print) and digital media strategy and the role that they play in an integrated media mix
        • Demonstrate a working knowledge of the role that paid search, social and programmatic media channels play in the overall digital ecosystem
        • At least 2+ years of mid-sized team management and cross-department collaboration
        • Experience with Strata tools (Eleven, sTraffic, Billing, Reporting, etc.) required
        • Understanding of DCM or other ad servers required
        • Proficiency in Gmail, Drive and Microsoft Office (especially Excel)
        • Understanding of digital tracking concepts and digital media trafficking process is required
        • Creativity in developing a holistic media plan and the critical thinking skills to provide rationale
        • Capable of seeing the "big picture" - not just by campaign but also by client
        • Accountable for meeting tight deadlines in a fast-paced environment
        • Strong work ethic (disciplined and self-starter) that thrives in an entrepreneurial environment
        • Excellent communication skills (both written and oral)

          Why you'll want to work at Tombras:
          • New, Modern buildings and amenities in desirable locations
          • Casual dress & environment
          • Free Parking
          • 11 Paid Holidays
          • Paid Volunteer Days
          • Generous parental leave for primary and non-primary caregivers.
          • Medical (PPO or High Deductible option) for employee + dependents
          • Employer-paid Dental & Vision
          • Employee Assistance Program for employees + dependents
            • Includes 3 free counseling sessions per life event
            • HSA Employer Contributions
            • Dependent Care FSA Option
            • Employer-paid life and disability insurance
            • 401(k) Participation + discretionary employer contribution
            • Highly collaborative and high-energy work environment
            • Model of ongoing feedback for continuous career growth and development
            • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

              This position will be remote to start will be based at our Knoxville, Atlanta or Charlotte office when our offices reopen.

              Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, veteran's status, color, religion, disability, sexual orientation, appearance, opinions or beliefs and more.

              This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

              Remote employees must be based in the United States.

              Apply for This Job

Keywords: Tombras, Charlotte , Associate Media Director - Integrated Media, Advertising , Charlotte, North Carolina

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