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Growth Paid Media Analyst, Digital Partners

Company: Red Ventures LLC
Location: Charlotte
Posted on: February 25, 2021

Job Description:

Charlotte, NCAs a Growth Media Analyst on the Digital Partners team, you will be responsible for driving strategy and execution across a variety of digital channels including social, native, programmatic display, video and direct partnerships. Responsibilities include but are not limited to data analysis, P&L accountability, executing A:B tests, media channel expansion and ensuring flawless execution of day-to-day tasks.
Within our Digital Partners vertical, you will work in an R&D team of Red Ventures to test the latest market capabilities and drive innovation and growth against business as usual behavior.
What Youll Do:


Collaborate on growth media strategy for Red Ventures brands, including coordination with conversion rate optimization and retargeting teams to build top-notch digital experiences.
Analyze, report on, and give recommendations for driving account and channel growth on both top and bottom line KPIs. Communicate to team and business leaders on a regular basis.
Act as a growth media advocate, pushing tactical innovation while continuing to drive daily account optimization by executing on day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution
Continue to develop your skills and learn from some of the best and brightest thought-leaders in the industry

What Were Looking For:

  • 1-2 years of experience with a proven track record of success in meeting performance goals in performance marketing or strong analytical focused-role.
  • Data-driven marketers with superior analytical and quantitative skills who think creatively to decide testing methodologies and optimize campaigns to deliver results.
  • Strong experience using Excel (functions and pivot tables), Tableau, Data Studio or other data visualization tools for the aggregation, manipulation, and visualization of data. Experience with Looker and SQL a plus.
  • Experience Google Campaign Manager, Native CRUs, Facebook Ads Manager direct media buying, or DSPs a big plus.
  • Experience working within a complex scope of paid digital marketing including: campaign planning and execution, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy.
  • Strong problem solving and analytical skills.
  • Self-starter with willingness to drive the business forward and take real ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must.
  • Solid interpersonal skills and a strong team player. Solid communication skills, written and verbal, preferable.

    Who We Are:
    Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit .
    We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
    Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
    We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact .

    PM20 PI129862685

Keywords: Red Ventures LLC, Charlotte , Growth Paid Media Analyst, Digital Partners, Advertising , Charlotte, North Carolina

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