Growth Paid Media Analyst, Digital Partners
Company: Red Ventures LLC
Posted on: February 25, 2021
Charlotte, NCAs a Growth Media Analyst on the Digital Partners
team, you will be responsible for driving strategy and execution
across a variety of digital channels including social, native,
programmatic display, video and direct partnerships.
Responsibilities include but are not limited to data analysis,
P&L accountability, executing A:B tests, media channel
expansion and ensuring flawless execution of day-to-day tasks.
Within our Digital Partners vertical, you will work in an R&D
team of Red Ventures to test the latest market capabilities and
drive innovation and growth against business as usual behavior.
What Youll Do:
Collaborate on growth media strategy for Red Ventures brands,
including coordination with conversion rate optimization and
retargeting teams to build top-notch digital experiences.
Analyze, report on, and give recommendations for driving account
and channel growth on both top and bottom line KPIs. Communicate to
team and business leaders on a regular basis.
Act as a growth media advocate, pushing tactical innovation while
continuing to drive daily account optimization by executing on
day-to-day account management including campaign optimization,
audience creation, budget management, and testing ideation and
Continue to develop your skills and learn from some of the best and
brightest thought-leaders in the industry
What Were Looking For:
- 1-2 years of experience with a proven track record of success
in meeting performance goals in performance marketing or strong
- Data-driven marketers with superior analytical and quantitative
skills who think creatively to decide testing methodologies and
optimize campaigns to deliver results.
- Strong experience using Excel (functions and pivot tables),
Tableau, Data Studio or other data visualization tools for the
aggregation, manipulation, and visualization of data. Experience
with Looker and SQL a plus.
- Experience Google Campaign Manager, Native CRUs, Facebook Ads
Manager direct media buying, or DSPs a big plus.
- Experience working within a complex scope of paid digital
marketing including: campaign planning and execution, audience
identification and targeting, ad creative ideation and production,
bid/budget management and strategy.
- Strong problem solving and analytical skills.
- Self-starter with willingness to drive the business forward and
take real ownership of tasks, tactics, and strategy. Flexibility
with evolving strategy a must.
- Solid interpersonal skills and a strong team player. Solid
communication skills, written and verbal, preferable.
Who We Are:
Founded in 2000, Red Ventures is a portfolio of growing digital
businesses that bring consumers and brands together through
integrated e-commerce, strategic partnerships and many proprietary
brands including Bankrate, AllConnect.com and Reviews.com.
Headquartered south of Charlotte, NC, Red Ventures has over 3000
employees in offices across the US, as well as London and Sao
Paulo. For more information, visit .
We offer competitive salaries and a comprehensive benefits program
for full-time employees, including medical, dental and vision
coverage, paid time off, life insurance, disability coverage,
employee assistance program, 401(k) plan and a paid parental leave
Red Ventures is an equal opportunity employer that does not
discriminate against any employee or applicant because of race,
creed, color, religion, gender, sexual orientation, gender
identity/expression, national origin, disability, age, genetic
information, veteran status, marital status, pregnancy or any other
basis protected by law. Employment at Red Ventures is based solely
on a person's merit and qualifications.
We are committed to providing equal employment opportunities to
qualified individuals with disabilities. This includes providing
reasonable accommodation where appropriate. Should you require a
reasonable accommodation to apply or participate in the job
application or interview process, please contact .
Keywords: Red Ventures LLC, Charlotte , Growth Paid Media Analyst, Digital Partners, Advertising , Charlotte, North Carolina
Didn't find what you're looking for? Search again!