Senior Manager of Partner Marketing

Company: Corus Entertainment
Location: Charlotte
Posted on: February 25, 2021

Job Description:

AvidXchange Charlotte NC, 1210 AVIDXCHANGE LN, CHARLOTTE, North Carolina, United States of America Req #2642 Monday, February 1, 2021 About AvidXchange--
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AvidXchange is the industry leader in---automating invoice---and---payment processes---for mid-market businesses. Founded in the year 2000,---AvidXchange---processes over $140 billion transactions annually across its network of more than 600,000 suppliers, transforming the way 6,000 customers in North America pay their bills. AvidXchange is distinguished as a global fintech unicorn and one of the fastest---growing technology companies in the U.S. with 1,400 employees supporting customers across seven office locations. Our employees live by our core values, including "Innovate to Change the Game", "Passion about Customer Success", "Win as a Team", "Play to our Strengths", and "Have a Blast". We are on a mission to create something different at AvidXchange. Come join the team! Job Overview

The Sr. Manager of Partner Marketing will manage the development and implementation of a channel marketing and communications strategy to drive high-performing pipeline generation programs and increase partner engagement and enablement. The role will leverage corporate marketing outputs to develop partner focused, multi-touch campaigns and enablement plans. This role will be responsible for establishing key performance indicators and tracking performance of our partner marketing to drive pipeline acceleration and continual improvements. This role will work closely with internal teams including the Channel Alliance team, demand generation, marketing and sales operations, content marketing, direct sales, partner enablement, and product marketing. The Sr. Manager of Partner Marketing with manage a team responsible for building relationships and communicating with and for our focus partners.

Job Description
Mange, mentor, and lead Partner Marketing group in building cohesive channel marketing plans aligned to sales priorities and revenue targets. Develop and nurture relationships with our channel partners and work jointly to create co-branded, end-to-end campaigns and activities that align with sales priorities and revenue targets. Lead internal planning with partner sales and marketing leadership to develop channel demand generation plans, establish quarterly metrics and goals, and identify areas of opportunity and risk. Develop overall campaign strategy by partnering with key stakeholders to analyze success of partner program tactics including partner promotions, email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc. Support team in creating and maintaining monthly forecast on key metrics (MQLs, pipeline, closed won business, conversion rates) by partner/partner type and report on performance to executives. Build overall plan to measure partner performance and delivery and assist in the development of best practices to improve engagement. Collaborate with Marketing Communications and Product Marketing to create joint positioning, messaging, and buyer personas to improve target segments and increase demand. Develop content and messaging deliverables that outline the benefits, terms, and rules of engagement that support the channel program. Own partner marketing budget, determine appropriate spend based on program tactics, and make adjustments to improve return on investment and/or report on any overspend. Manage internal and external partner program communications (newsletters, webinars, etc) and communications calendar. Work with the sales enablement team to ensure partner readiness for new offerings, services initiatives, and program updates. Lead in the development of to-partner marketing programs to drive engagement and loyalty of AvidXchange's partner program. Work with operations and IT business leads to deliver on the infrastructure for a seamless partner experience, including through-partner marketing, the Partner Portal, MDF and incentive management. Facilitate executive alignment between AvidXchange and partner leadership-managing executive business reviews, dashboards and reporting. Experience, Qualification, and Skills
Deep understanding of partner ecosystem and experience in developing joint marketing programs with marketing channel partners. Proven success in building demand generation plans from planning to completion, including email nurturing, webinars, events, and account-based marketing. Ability to work independently and in a fast paced/complex environment. Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Asana. Experience using a partner relationship management platform such as WebInfinity. Experience using key marketing reporting tools such as Salesforce and Google Analytics. Strategic understanding of marketing automation platforms such as Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.). Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand. Proven ability to manage a high-volume of partner marketing communication initiatives simultaneously, using multiple digital, print and offline channels. Writing skills appropriate for demand generation (email, web, social, and campaign ads). Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives. Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.). Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives. Preferred Experience, Qualifications, and Skills
7-10 years of experience in marketing, preferably in a channel marketing role Experience in a B2B technology, consulting or services company Bachelor's degree in marketing or related field (or equivalent experience) Experience in multi-tier distribution and/or channel sales enablement Equal Employment Opportunity Statement AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity--in accordance with applicable federal, state and local laws. AvidXchange will not discriminate against applicants for employment on any--legally recognized basis. This includes, but is not limited to: veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Keywords: Corus Entertainment, Charlotte , Senior Manager of Partner Marketing, Advertising , Charlotte, North Carolina