Head Of Digital Marketing
Company: Urban Skin Rx
Location: Charlotte
Posted on: February 25, 2021
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Job Description:
Urban Skin Rx----is a rapidly growing, entrepreneurial-minded
company seeking a forward-thinking Marketing Strategist to join our
fast-paced team. About the CompanyUrban Skin Rx-- offers clinical
skincare for diverse skin tones with solutions for
hyperpigmentation and other common skincare concerns of people with
melanin-rich skin.An unparalleled line of clinical skincare
products for diverse skin tones, developed by--Rachel--Roff, a
highly successful licensed medical aesthetician, certified laser
technician and founder of Urban MedSpa-- and Weight Loss Center in
Charlotte, NC, Urban Skin Rx-- is an award winning brand sold
online and in multiple retailers (Ulta, Target, Walmart, CVS,
HSN.com, QVC.com, dermstore.com) in the United States as well as
expanding into international markets, most recently having launched
distribution in Nigeria.At Urban Skin Rx, our mission is to
recognize, represent and advocate for accessible clinical skincare
for diverse skin tones with the greater goal to create a world in
which we can all feel beautiful,--confident, and empowered by the
skin we're in.Primary Responsibilities-- Own and build our digital
roadmap.-- Plan, build and implement digital marketing strategy.--
Lead all Urban Skin Rx digital marketing initiatives.-- Develop
digital content strategy that aligns with Marketing strategy.-- Own
and manage urbanskinrx.com content strategy.-- Calendar for email,
cart offers, GWP,-- Best-in-class product pages and ongoing site
audits.-- Ensuring UGC regularly optimized (via YotPo
integration).-- Lead best-in-class retailer.com content-- Execute
digital merchandising and content strategy.-- Digital advertising
content, including strategy, briefing and execution.-- Key
contributor to analyzing ongoing tracking of DTC/retailer.com
sales.-- Analyze and measure ROI and KPIs.-- Partner with eCommerce
team to drive strong ratings & reviews on DTC.-- Identifying best
cadence for retailer.com and syndication.-- Lead digital
cross-functional team for strategy and execution.-- Forecast sales
performance trends to increase our market segment.-- Own, prepare
and manage digital marketing budget.-- Support additional web-based
initiatives and projects.-- Stay up-to-date with the latest
technology and best digital practices.-- Research competition,
investigate benchmarks.Qualifications & Competencies-- Bachelor's
Degree; Masters or MBA a plus.-- 7+ year's digital marketing
experience.-- 3-5 years' experience in CPG or Beauty digital
marketing.-- Multicultural and/or skincare experience a plus.--
Experience working within a start-up or founder-led company
preferred.-- Excellent understanding of the digital landscape.--
Best-in-class practices for digital marketing across DTC
platform.-- In-dept knowledge of digital marketing channels.--
Experience working with a direct-to-consumer business.-- Preferred
experience both in mass and prestige categories.-- Strong business
acumen and analytical skills.-- Basic knowledge of web design
procedures.-- Able to demonstrate creative problem-solving-- Out of
the box ideas/mindset.-- Flexible, agile, open-minded and positive
attitude.-- Ability to work well with cross-functional teams.--
Ready and willing to share ideas, have an opinion.
Keywords: Urban Skin Rx, Charlotte , Head Of Digital Marketing, Advertising , Charlotte, North Carolina
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