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Digital Media Specialist

Company: cbdMD
Location: Charlotte
Posted on: February 25, 2021

Job Description:

Job Title: Paid Digital Media StrategistReports to: Digital Engagement Marketing ManagerCompensation: $24.03 per hour - $50,000.00 annually Start Date: ASAPOverview:cbdMD is seeking a multi-faceted candidate to join our evolving Digital Marketing Department. In this role, the Paid Digital Media Specialist will be responsible for online media buying and planning as well as increasing the company's visibility through online channels and paid social media opportunities. The successful candidate must possess superb negotiating, written, and verbal communication skills and enjoy working and growing in a fast paced team environment. This is a fantastic opportunity for someone who has already gotten their feet wet in the world of digital advertising and is looking to make an immediate impact on a nationally recognized brand.The Paid Digital Media Specialist will work closely with the Digital Marketing Coordinator and Digital Engagement Marketing Manager. They will implement a broad, comprehensive, and strategic digital media plan to promote brand recognition and elevate cbdMD's online conversions and profits in concert with our key digital partners.This full-time role will report directly to the Digital Engagement Marketing Manager.Job Responsibilities:? Cultivate and maintain working relationships between cbdMD and digital advertising vendors.? Buys, plans and negotiates online media purchases including direct, programmatic, paid social, native, video.? Works in tandem with creative and research teams to grow company revenue.? Uses media buying/planning filters consistently to determine correct and efficient use of company ad dollars.? Conducts A/B testing with each online campaign to determine best messaging to drive ROI of ad dollars.? Familiarity with various analytics (Impact Radius, Google Analytics, Magento, Salesforce) to monitor return on investment of media buys, competitor data and recommends any campaign changes as needed.? Works with Digital Marketing Coordinator for proper trafficking of ads in correct formats for vendors and provides information to ad production for campaigns.? Audits media invoices--prior to payment processing, ensuring that contracted performance was delivered.? Provides monthly performance reporting on media investment and recommendations for new opportunities.? Coordinates campaigns with outside agencies as needed.Qualifications:? Bachelor's Degree in Marketing, Communications, Advertising or related field preferred? Minimum 1-3 years related digital advertising buying/planning experience? Ability to manage and prioritize responsibilities with multiple demands and deadlines? Excellent organizational skills and meticulous attention to details? Strong written and verbal negotiating skills? Ability to translate complex technical concepts into language easily comprehensible to diverse audiences? Ability to collaborate in a team environment, while also feeling confident working on projects aloneGeneral Requirements:? A criminal history background check is required of all employees.? 3 professional references will be required.? Savvy with G Suite, Google Analytics, Social media channels, Similar Web and SEMrush.cbdMD is committed to the principle of equal employment opportunity for all employees and applicants. All employment decisions of cbdMD are based on business needs, job requirements and individual qualifications, without regard to race, color, age, gender, sexual orientation, national origin, religion, creed, disability, family or parental status, or any other status protected by federal or state laws or regulations. cbdMD will not tolerate discrimination or harassment based on any of these characteristics.

Keywords: cbdMD, Charlotte , Digital Media Specialist, Advertising , Charlotte, North Carolina

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