Creative Strategy Manager
Company: Credit Karma
Location: Charlotte
Posted on: February 25, 2021
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Job Description:
Credit Karma is a mission-driven company, focused on championing
financial progress for our more than 100 million members in the
U.S., Canada and U.K. While we're best known for pioneering free
credit scores, our members turn to us for tips as they work on
their financial goals, including helping them monitor their credit,
identity monitoring, searching for credit cards, shopping for loans
(car, home and personal), and growing their savings* -- all for
free. Credit Karma has grown significantly through the years: we've
added more than 70 million members in the last five years alone and
now have more than 1,100 employees across our offices in Oakland,
Charlotte, Los Angeles and London.* Banking services provided by
MVB Bank, Inc., Member FDICThe Creative Strategy Manager's primary
role is to partner with business owners, brand strategy, the
creative team and external agencies to develop breakthrough ideas
that deliver on business goals and continue to evolve the Credit
Karma brand. It's the Creative Strategist's role to lead the
development and execution of all marketing deliverables and manage
the day-to-day relationship between the creative team and key
business stakeholders.What You'll Do* Build and maintain strong
relationships with vertical business partners, creative team leads,
brand strategy and performance marketing.* Collaborate with all
departments in the development of strategic and operational
marketing initiatives, that are built on what we know about our
100MM members.* Guide and influence marketing inputs to ensure the
team is set up to meet business goals, and surface strategic
opportunities to improve the creative work. Drive process
optimization to operate efficiently. * Provide leadership within
the creative team by reviewing all creative work to ensure it's on
brief and meets business objectives. Lead brainstorming of new
ideas and initiatives, based on knowledge of audience, product,
channels and previous creative performance.* Manage the creative
development process through production with internal and/or outside
agency partners, to deliver assets on time and on budget.
Proactively anticipate issues or roadblocks and collaborate
cross-functionally to find solutions. * Lead the day to day
management of internal projects ensuring the highest level of
creative quality. Lead and support creative brief development,
management of creative reviews, status reports, development and
implementation of testing plans, and interpretation of creative
performance results to inform future optimizations.What's Great
About The Role* You will own the end to end development and
execution of all marketing deliverables, helping to drive the
business and Credit Karma brand forward* You will champion work
that is focused on Credit Karma's 100 million members, ensuring the
marketing we create is in service of helping them make financial
progress. Minimum Basic Qualifications* 4-6 years in an account
management role at an advertising agency agency or in an
marketing/creative manager role.* Understanding of all disciplines
of marketing, including brand and performance marketing, creative
production and media, as well as Credit Karma's products and
competitive landscape. * Demonstrated grasp of marketing principles
across digital channels. Preferred Qualifications* Experience
managing production from start to finish across digital, social,
online video, film and radio. * Ability to extract creative
hypotheses and learnings from performance data to inform future
creative tests and/or optimizations.* Ability to drive consensus
through cross functional teams to get to the best ideas and
results.* Strong communication, interpersonal, analytical, and
problem-solving skills* Positive, collaborative and empathetic,
with a passion for helping people make financial progress.Equal
Employment OpportunityCredit Karma is committed to a diverse and
inclusive work environment. We believe that such an environment
advances long-term professional growth, creates a robust business,
and supports our mission of championing financial progress for
everyone. We offer generous benefits and perks with a single eye to
nourishing an inclusive environment that recognizes the
contributions of all and fosters diversity by supporting our
internal Employee Resource Groups. We've worked hard to build an
intensely collaborative and creative environment, a diverse and
inclusive employee culture, and the opportunity for professional
growth. As part of the Credit Karma team, your voice will be heard,
your contributions will matter, and your unique background and
experiences will be celebrated.Credit Karma is also proud to be an
Equal Opportunity Employer. We welcome all candidates without
regard to race, color, religion, age, marital status, sex
(including pregnancy, childbirth, or related medical condition),
sexual orientation, gender identity or gender expression, national
origin, veteran or military status, disability (physical or
mental), genetic information, or any other protected
characteristic. We prohibit discrimination of any kind and operate
in compliance with the San Francisco Fair Chance Ordinance.COVID-19
update: Protecting the health of our employees and the candidates
interested in a career at Credit Karma is our top priority. We
appreciate your understanding and being open and flexible with any
changes related to our interviewing process.Credit Karma is
strongly committed to protecting personal data. Please take a look
below to review our privacy policies:* GDPR Privacy Policy*
California Consumer Privacy Act (CCPA)
Keywords: Credit Karma, Charlotte , Creative Strategy Manager, Advertising , Charlotte, North Carolina
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