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Search Engine Marketing

Company: Entech Network Solutions, LLC.
Location: Charlotte
Posted on: December 5, 2019

Job Description:

Job Description Roles Available include: SEM Analyst - 2+ years of SEM SEM Manager - 4+ years of SEM Sr. SEM Manager - 8 + years of SEM Location: Charlotte, NC (on-site) - relocation benefits available
The Paid Search team is responsible for the planning, implementation, and optimization of multi-million dollar paid search campaigns for this global retailer. These are new additions to headcount as the company is bringing their digital marketing efforts in-house and are looking to build this team from scratch.
The Paid Search team:

  • manages a multi-million dollar advertising budget
  • owns the paid search strategy across all campaigns to ensure maximum return on investment
  • executes the SEM strategy, campaign creation, optimization and rigorous testing strategy for full-funnel, multi-platform digital marketing strategies aligned to business priorities to achieve KPI targets
    To accomplish the team must:
    • have extensive knowledge and experience in the ever-changing digital media ecosystem.
    • be able to analyze complex data sets to identify target audience opportunities, forecast results and budget expectations.
    • be both creative and analytical, able to navigate a fast-paced environment, and adept at communicating with senior leadership.
      • Bachelor's Degree required, Master's Degree preferred
      • Experience executing multi-million dollar Paid Search campaigns
      • Experience directly managing a team (Sr. Manager only)
      • Retail and agency experience is a plus

Keywords: Entech Network Solutions, LLC., Charlotte , Search Engine Marketing, Advertising , Charlotte, North Carolina

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